I thought, from all the hot sauces available to me, they were either ready to melt my face off with very little flavor, or brimming with flavor but falls flat on heat. The question I constantly asked myself was, “Why can’t I have both?” So, I began to experiment with bold flavors while using some of the world’s hottest peppers. Years passed and the experiments grew into carefully crafted recipes. Soon, folks wanted my sauce! Family and friends were putting it on chicken, burgers, even pancakes. Eventually, my wife suggested, “sell that stuff!” She was not saying, “leave your job, start a business, and be on a mission to change lives one bottle at a time!”

And, this love for hot sauce and typical marriage miscommunication gave life to Pepplish.

That’s the simple version but just like hot sauce, every story has layers. I had no direction with starting a business. Frequently, I questioned, “why am I even doing this?” But, through soul searching and profound discussions, I found it important to integrate my Christian faith with what I will be doing. And it is out of His love I found my “why”: I believe a business has the responsibility to create and shape a better community around it.